There was this time when I was in labor. I was laying on my side and you looked scared. It wasn't your first birth. It was your 3rd but you were scared. All it seemed you could say to comfort me was, “I love you”. You said it again and again. It energized me. I watched Nina slide into the world and land on my leg and you looked at me as if I'd saved your own life. But this is what we do. We dance. We exchange energies and change each other permanently. We code. We create. We endure. For the last 18 years. Cheers my dear. I love you. Again and again.
It's 2016 and there is only highway and destination. No lanes needed. Sure, I lament on the days when you could choose one thing, master it, and charge people according to your level of mastery. A simpler time when DIY was just three capital letters. A time when people cared enough about nuance that you could build a career around it. A time when the record business had departments, marketing, A&R and promotions.
Fact is, those days are gone...BEEN GONE. These days if you don't play at least 4 roles you are indeed, not in business for yourself. It's scary to think how inadequately these roles are being played because they are being filled out of necessity and not skill or passion. Nonetheless, here we ALL are, trying to find our own levels of mastery in a world of trending Jack-of-all-tradism.
We put out an album independently. Not the first group to do it, certainly not the last. We're molding ourselves to fit into a landscape that hasn't invited us but sorely needs everything that looks like us. Playing every role needed to make it happen. Partially for financial reasons but even more so because in this world of bosses, where are the employees? In a world of no teams there are no team players. In a world of one man bands there are no conductors. No experts, no nuances, no masters, no lanes.
This reality, though difficult is an adventure we are up for. It has also revealed so much of the B.S. place holding that happens in business. The holographic iron doors blocking opportunity, people and institutions taking up lanes unnecessarily. If you sit back and observe this breakdown of industry its truly an opportunity for breakthrough. We can rewrite standards for success. Make new benchmarks. Make new vehicles, forge new roads, new highways. Lanes optional.
NEW BLOG. NEW ALBUM. NEW DAY.
We're so excited to launch and announce our new website. Sometimes, things fall into place when they need to.... **** Aja - Fatin - you can continue this message, email it and I'll add on... I'll also show you both how to edit and blog.